In the presentations below you can find evaluation of the whole 3 media products created by myself and my group:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vZTA1MDhkZWYtMGYzNi00Nzg1LWE2YzYtOGJjNDZlYTNlOWRh&hl=en
https://docs.google.com/leaf?id=0B1JR4gOQbA9vNjdiZTkyN2MtYzljMi00MzM3LTgxMGYtMjU0ZjJlODE3MDc4&hl=en
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMTYxYTU5M2EtMjNkZi00ZjBiLTkzZDEtNzYzM2M5NGIxYjAz&hl=en
Thursday, 7 April 2011
Blog 19 Finished Video
Here's the link to the final video:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vZWE3YWU3NDUtZjk5ZC00MTE5LWIzZmUtM2QzNTdiOGVmMjY0&hl=en
https://docs.google.com/leaf?id=0B1JR4gOQbA9vZWE3YWU3NDUtZjk5ZC00MTE5LWIzZmUtM2QzNTdiOGVmMjY0&hl=en
Blog 18 Creative Camera Use
As our chosen band is punk/rock we had to create some effects along with filming and editing.
Below is the link of a short presentation I created explaining the effects we used and what their purpose was:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMWRhYzNlOTMtNmFjYS00MzQxLWE2N2YtNThhMDBmOWUxMzMy&hl=en
Below is the link of a short presentation I created explaining the effects we used and what their purpose was:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMWRhYzNlOTMtNmFjYS00MzQxLWE2N2YtNThhMDBmOWUxMzMy&hl=en
Blog 17 Rejected Footage
Here are some of the footage we decided not to use because of bad mise-en-scene such as lighting,locations or acting:
Clip 1:
We decided not to use this shot because of the bad acting and lighting:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMWQxNzA4ZTMtNzgzOC00OGUzLWIwN2QtNGUzZTAxMTljNjBj&hl=en
Clip 2:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vYmIyMjJiNjQtNWJjNy00YjRlLTg0ZjYtNTZiNTNmZDkwZDU4&hl=en
Clip 3:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vYzY3NjEyN2UtMGExZC00N2I5LWEwNzgtNzY2NTNmYjgwNmFm&hl=en
This was a shot taken on a very sunny and bright day. We used that lesson to experiment with the cameras and tried to make some effects with the light of the sun. However this wasn’t a good shot as it’s very bright and the character cannot be identified.
Clip 4:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMDdiN2JlYTMtODQ4Yi00NDgxLTgwYzUtZWI1M2Q4YmZjMDgw&hl=en
This shot is from the band performance in the TV studio at college. The reason we didn’t use it is because it’s been disturbed by our teacher dropping one of the equipments during the take. This was also disturbing for the bassist performance as he was distracted by the falling equipment in front of him. We thought this was bad acting and it wouldn’t suit the target audience.
Clip 5:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vNjA4ZmRkODQtOTYzNS00MmYzLThmN2YtYmZkMzNlNmRkMTE5&hl=en
This shot was also taken on a very sunny day and we made a few experiments with the camera to achieve some extra effects. However the sun was in our eyes and both the camera girl(Chantalle) and I (the girl in the shot) couldn’t really see what was going on. We decided not to use any shots with sun light as we thought it wouldn’t fit Green Day’s genre.
Clip 6:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vZDc5MmEzYjgtMDhmZC00ODI3LTlhZTAtZjg0MWM0ODE0NDkz&hl=en
This was a very short shot filmed in the college buttery. At first we decided to make a few group shots of the girl and her friends in places like the buttery or library to show that she’s enjoying herself with other people and to contrast this with one shots of the boy walking around on his own. However when we started editing the video we decided not to include this shot as we thought the acting was bad and wouldn’t appeal to Green Day’s audience.
Clip 7:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vNmUwNGMwMGEtNGM3OC00OWJkLWJmZTgtM2M1N2RjNGU5NTQz&hl=en
Most of the footage we didn’t use was because of bad acting. In this clip we thought the acting was pretty bad and unprofessional. I think this happened because we didn’t really plan the shots with the new boyfriend as we found the boy at the last minute.
Clip 8:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMDEzMzNkZWQtODYwYy00ZGFmLTgyODAtZmQ0MDMyNTgzYTlm&hl=en
This shot was from the band performance and we wanted to take a few extreme close-ups of the music equipment as most Green Day’s and other punk bands’ videos have lots of band performance and they always turn the audience attention to the music equipment (part of the mise-en-scene). However this shot wasn’t filmed well because it’s going from one equipment to another and this could be a bit confusing for the audience as the artists aren’t identified. A better scene would have been if it was going from a member of the band and then to his equipment.
Clip 9:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vNjI2ZWM1ODYtYmY5NC00ZDFhLTliZjAtZTViNTI4YjgwYzZm&hl=en
This shot was the opposite of Clip 8 as we wanted to get a close-up of the drummer’s face. However the shot was ruined by the bassist’s guitar which was in the way and blocked the drummer’s face. We thought this wouldn’t appeal to the audience, as they like to see the band’s performance and reactions and when they are not visible it could be disappoint the target audience.
Clip 10:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMWQ1ZGU3YTYtZmEyMy00MGEyLTkyNDYtYTY5NDUzMjhmMmY1&hl=en
The purpose of this shot was to take a close up of the vocalist’s guitar. However the guitar wasn’t visible even though the zooming was smooth.
Clip 1:
We decided not to use this shot because of the bad acting and lighting:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMWQxNzA4ZTMtNzgzOC00OGUzLWIwN2QtNGUzZTAxMTljNjBj&hl=en
Clip 2:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vYmIyMjJiNjQtNWJjNy00YjRlLTg0ZjYtNTZiNTNmZDkwZDU4&hl=en
Clip 3:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vYzY3NjEyN2UtMGExZC00N2I5LWEwNzgtNzY2NTNmYjgwNmFm&hl=en
This was a shot taken on a very sunny and bright day. We used that lesson to experiment with the cameras and tried to make some effects with the light of the sun. However this wasn’t a good shot as it’s very bright and the character cannot be identified.
Clip 4:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMDdiN2JlYTMtODQ4Yi00NDgxLTgwYzUtZWI1M2Q4YmZjMDgw&hl=en
This shot is from the band performance in the TV studio at college. The reason we didn’t use it is because it’s been disturbed by our teacher dropping one of the equipments during the take. This was also disturbing for the bassist performance as he was distracted by the falling equipment in front of him. We thought this was bad acting and it wouldn’t suit the target audience.
Clip 5:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vNjA4ZmRkODQtOTYzNS00MmYzLThmN2YtYmZkMzNlNmRkMTE5&hl=en
This shot was also taken on a very sunny day and we made a few experiments with the camera to achieve some extra effects. However the sun was in our eyes and both the camera girl(Chantalle) and I (the girl in the shot) couldn’t really see what was going on. We decided not to use any shots with sun light as we thought it wouldn’t fit Green Day’s genre.
Clip 6:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vZDc5MmEzYjgtMDhmZC00ODI3LTlhZTAtZjg0MWM0ODE0NDkz&hl=en
This was a very short shot filmed in the college buttery. At first we decided to make a few group shots of the girl and her friends in places like the buttery or library to show that she’s enjoying herself with other people and to contrast this with one shots of the boy walking around on his own. However when we started editing the video we decided not to include this shot as we thought the acting was bad and wouldn’t appeal to Green Day’s audience.
Clip 7:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vNmUwNGMwMGEtNGM3OC00OWJkLWJmZTgtM2M1N2RjNGU5NTQz&hl=en
Most of the footage we didn’t use was because of bad acting. In this clip we thought the acting was pretty bad and unprofessional. I think this happened because we didn’t really plan the shots with the new boyfriend as we found the boy at the last minute.
Clip 8:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMDEzMzNkZWQtODYwYy00ZGFmLTgyODAtZmQ0MDMyNTgzYTlm&hl=en
This shot was from the band performance and we wanted to take a few extreme close-ups of the music equipment as most Green Day’s and other punk bands’ videos have lots of band performance and they always turn the audience attention to the music equipment (part of the mise-en-scene). However this shot wasn’t filmed well because it’s going from one equipment to another and this could be a bit confusing for the audience as the artists aren’t identified. A better scene would have been if it was going from a member of the band and then to his equipment.
Clip 9:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vNjI2ZWM1ODYtYmY5NC00ZDFhLTliZjAtZTViNTI4YjgwYzZm&hl=en
This shot was the opposite of Clip 8 as we wanted to get a close-up of the drummer’s face. However the shot was ruined by the bassist’s guitar which was in the way and blocked the drummer’s face. We thought this wouldn’t appeal to the audience, as they like to see the band’s performance and reactions and when they are not visible it could be disappoint the target audience.
Clip 10:
https://docs.google.com/leaf?id=0B1JR4gOQbA9vMWQ1ZGU3YTYtZmEyMy00MGEyLTkyNDYtYTY5NDUzMjhmMmY1&hl=en
The purpose of this shot was to take a close up of the vocalist’s guitar. However the guitar wasn’t visible even though the zooming was smooth.
Tuesday, 22 March 2011
Blog 16 Advert
The second part of our A2 media project is to make an advert for the digipack we created.
To do this,analysis of 2 existing adverts of the same genre was required.
Here is the first advert I'm going to analyse:
This single full page advert for Green Day is promoting their album '21st Century Breakdown' from 2009.The band name written at the centre at the top is in the same graphite font as the album.This makes it more eye-catching and recognisable for the target audience. The title '21st Century Breakdown' is written in bold graphite font,which is stereotypically associated with the punk/rock genre and appeals to the target audience,connoting they like graphite styles and punk music.
The other titles such as the strap line 'THE WAIT IS FINALLY OVER', the name of the album and the date of its release are written in a similar graphite font and the colours are the same as the background colour, which creates a messy and rocky,but not too obtrusive atmosphere.
The main picture of two lovers kissing is taken from their 21st century CD album,which makes Green Day to be recognised by the target audience.The picture is in sketch and the wall behind used as a background creates the punk atmosphere.The black colour around the image fits with the punk genre and also creates a contrast with the white and yellow fonts used in the advert.
The second advert I chose for analysis is by the alternative rock band Kings of Leon.The cover image contains of 4 smaller images which make up the whole image.It shows part of each member's face and there's an eagle in the middle connecting the parts together.This image shows some details of each member in unique way different to other adverts of the same genre.
There's only one font style used throughout the whole page which makes the advert look simple.The main information is written underneath the picture and there's big line spacing so it doesn't make the advert look too obtrusive
Flat plans:
For this flat plan i will use a picture of the band performing in the video.The lighting will be the same as the video so the audience can easily recognise the advert. The image will be spread all over the page and the cables from the quitars will be around pointing towards some of the text(webpages at the bottom).The font styles used will be the same as the digipack so there's a link between the two media products.There will be some information about when the video is coming out and it wil be written in a different to the other texts font so it stands out and it can be easily spotted from the target audience.The background of the image will be black so there's enough contrast between the text and the back and fits with Green Day's genre.
This is the second flat plan I had in mind for Green Day's advert.As the music video and the whole album share the same name 'Whatsername',I thought it would be very conventional to put an image of the girl.Her front won't be visible so it creates some mistery and she will be walking down a road connoting she's running away or disappearing.The mise-en-scene will be the same as the narrative part in the video.The girl will be wearing the same casual clothes as the video so the audience can recognise her and memorise the scene. The shot will be taken from the video and I will put a blurry effect on to try convey the meaning of the song.Fonts of the title of the band and album will be the same as the digipack and the releasing font will be written in a big different to the others font style so it outlines and creates a contrast.
For the third flat plan for my advert I decided to use a shot of the vocalist from the music video we are creating. It will be a similar shot to the picture on the back cover of the digipack but it will be taken from a different angle and it will be in colours similar to the colours in the video rather than the colours in the digipack. For the name of the band I will use the same graphite font as my digipack so they could be linked and catch the audience’s attention. The title of the album and the actual video will be written in different font at the bottom followed by some additional information underneath such as Green Day’s webpage. As Green Day have been on Kerrang’s cover many times, I decided to put the magazine’s logo underneath the band’s name so it can promote the magazine and will be more eye catching because of the positioning underneath the letters. The fonts used will be similar to the fonts I’ve used in my digipack. The mise-en-scene such as locations, costumes, equipment will also be linked with the video and the digipack. This advert will include the release data of the DVD album and it will be written in a bigger font with a shadow as this will suit the punk genre and will appeal to the audience. I will place the release data in such angle that will be the first thing the audience will look at as it informs the audience when the album will be out.
Finished Advert:
To do this,analysis of 2 existing adverts of the same genre was required.
Here is the first advert I'm going to analyse:
This single full page advert for Green Day is promoting their album '21st Century Breakdown' from 2009.The band name written at the centre at the top is in the same graphite font as the album.This makes it more eye-catching and recognisable for the target audience. The title '21st Century Breakdown' is written in bold graphite font,which is stereotypically associated with the punk/rock genre and appeals to the target audience,connoting they like graphite styles and punk music.
The other titles such as the strap line 'THE WAIT IS FINALLY OVER', the name of the album and the date of its release are written in a similar graphite font and the colours are the same as the background colour, which creates a messy and rocky,but not too obtrusive atmosphere.
The main picture of two lovers kissing is taken from their 21st century CD album,which makes Green Day to be recognised by the target audience.The picture is in sketch and the wall behind used as a background creates the punk atmosphere.The black colour around the image fits with the punk genre and also creates a contrast with the white and yellow fonts used in the advert.
The second advert I chose for analysis is by the alternative rock band Kings of Leon.The cover image contains of 4 smaller images which make up the whole image.It shows part of each member's face and there's an eagle in the middle connecting the parts together.This image shows some details of each member in unique way different to other adverts of the same genre.
There's only one font style used throughout the whole page which makes the advert look simple.The main information is written underneath the picture and there's big line spacing so it doesn't make the advert look too obtrusive
Flat plans:
For this flat plan i will use a picture of the band performing in the video.The lighting will be the same as the video so the audience can easily recognise the advert. The image will be spread all over the page and the cables from the quitars will be around pointing towards some of the text(webpages at the bottom).The font styles used will be the same as the digipack so there's a link between the two media products.There will be some information about when the video is coming out and it wil be written in a different to the other texts font so it stands out and it can be easily spotted from the target audience.The background of the image will be black so there's enough contrast between the text and the back and fits with Green Day's genre.
This is the second flat plan I had in mind for Green Day's advert.As the music video and the whole album share the same name 'Whatsername',I thought it would be very conventional to put an image of the girl.Her front won't be visible so it creates some mistery and she will be walking down a road connoting she's running away or disappearing.The mise-en-scene will be the same as the narrative part in the video.The girl will be wearing the same casual clothes as the video so the audience can recognise her and memorise the scene. The shot will be taken from the video and I will put a blurry effect on to try convey the meaning of the song.Fonts of the title of the band and album will be the same as the digipack and the releasing font will be written in a big different to the others font style so it outlines and creates a contrast.
For the third flat plan for my advert I decided to use a shot of the vocalist from the music video we are creating. It will be a similar shot to the picture on the back cover of the digipack but it will be taken from a different angle and it will be in colours similar to the colours in the video rather than the colours in the digipack. For the name of the band I will use the same graphite font as my digipack so they could be linked and catch the audience’s attention. The title of the album and the actual video will be written in different font at the bottom followed by some additional information underneath such as Green Day’s webpage. As Green Day have been on Kerrang’s cover many times, I decided to put the magazine’s logo underneath the band’s name so it can promote the magazine and will be more eye catching because of the positioning underneath the letters. The fonts used will be similar to the fonts I’ve used in my digipack. The mise-en-scene such as locations, costumes, equipment will also be linked with the video and the digipack. This advert will include the release data of the DVD album and it will be written in a bigger font with a shadow as this will suit the punk genre and will appeal to the audience. I will place the release data in such angle that will be the first thing the audience will look at as it informs the audience when the album will be out.
Finished Advert:
Friday, 12 November 2010
Blog 15 Digipack
The first bit of our coursework is to create a promo pack for our chosen band and music video including a DVD digipack and an advert.A promotion package is usually designed to assist in a music promotion.The point of the promo pack is to get the music you want to be heard.The package should include some important information and dates to remember such as dates of video being released or date of a concert.Promo packs should be simple as possible-having too much information will make the buyer/audience return it back.
Digipacks are type of CD or DVD packaging made out of card stock or other paper material.Digipacks usually flip open like a book,or it can have three parts,so that one portion of the packaging opens to the right and one to the left,with the CD/DVD in the center.Usually,the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.Some digipacks have pictures or text inside the digipack and on the CD,whereas others are left blank or one-coloured.The point of digipack,either CD or DVD,is to promote the audio/video made by the band.Digipacks can be mainly bought in music stores or online.
The first existing digipack I am going to analyse is by the rock band 'The Cure'. The title in the front cover which is the name of the band and the name of the album, is written in a rather graphitti font with some of the letters left unfinished. The background colour is blue and there are a few stars around the image on the cover which link with the title 'Greatest Hits'.The front cover contains a large image of the vocalist of the band whose body and face can hardly be seen and the emphasis is only on his hands in the foreground which look like they are sending the title as a message to the audience.The cover and back of the digipack have the same colour scheme and there's even a small picture of the cover on the back. The back looks rather simple and empty,but the image of the star,which has a blurring effect gives the back a messy look and also links with the few stars on the cover.The bar code and the information about the legal bits is put at the top of the back page and is written in a smaller shift,suggesting that it's less important.
The second digipack I chose to analyse is the live album 'Live 8 Berlin' by our chosen punk/rock band 'Green Day'.As this is a live DVD album,the image on the cover in the foreground is a long shot of the 3 members of the band followed by an image of Berlin's city buildings in the background.The black and white colours of the DVD and the costumes of the band(shirts,ties,converse) fit with the genre punk/rock and makes the band seem more attractive to the target audience.The name of the band above the cover image is written in black letters and a rather graphite font which is typical for the genre punk.It is followed by the title of the album written in red letters which match with the colour of Billie Joe's tie(the vocalist in the middle).This also suggests that he's the most important member of the band,as he's the vocalist and also one of the founders of their record label 'Adeline Records'.The other two members are pictured in only black and white and they are around Billie Joe,which makes him the first one to be looked at.The spine of the DVD is pure black with the name of the band and album written in the same font as the cover.The contrast between the black background and the white font again creates a punk/rock atmosphere which fits with the genre and appeals the target audience.The spine also includes the DVD logo which identifies the package.
The back cover includes a picture of Billie Joe-the vocalist of the band and it's taken while at the concert which links with the title 'Live 8 Berlin'.The picture is a medium shot,so the audience can see his facial expression as well as his costume and equipment.It's again taken in black and white which fits with the punk genre and also with the album.The guitar he's holding,the microphone on his right side and the drums with the name of the band on them all link with the band's genre and attract the target audience.The font style of the name of the band and album is continued from the cover and the spine of the DVD and has a great effect as it's written in big letters and it's very conventional of the genre.
At the bottom of the back cover there is some additional information included such as the time and venue of the live concert.It's written in smaller font than the rest of the DVD text,which makes it less important.It also includes the band's page if the target audience wants to refer to it.
Below you can see the flat plans I did before creating my digipak:
This was the first idea I had for my DVD digipack.As the song's name we are making a music video for is 'Whatsername',I put an image of the girl.It will be a medium shot but will be in a black shadow,so the audience can hardly recognise her.The idea is to match with the title of the song and the album 'Whatsername'.The name of the band 'Green Day' will be written on the left side of the image in big bold graphite font with some of the letters going over the image.The big graphite font and the green letters will match with the name 'Green Day' and also fit with the punk genre.This will also appeal to the audience as it is right in the middle and will create a messy and rocky atmosphere.The background of the cover will be simply white but will have a great effect because of the contrast between the white background,the green font and the black shadow applied to the image.
The spine of the DVD will have again a white background and it will include the name of the band and the album written in the same fonts as the cover.It will also include 3 little images of the members' faces.I took this idea from one of Blink 182's CD albums(siimilar punk band to Green Day).The idea of the faces on the spine is that so the audience can recognise the members of the band.The images will have the same shadow as the cover image which will create a greater effect and will fit with the punk genre.The DVD logo will be included as this is required for each digipack so it can be identified whether it's a DVD or a CD.
The back cover will have the same white background as the front cover and the spine so it all links and fits together.At the top,the name of the album 'Whatsername' (written in the same font as the cover) will be included and underlined,followed by the album's songs written in black letters.The names of the songs will be written in smaller font than the rest of the text so a contrast can be created.They will still be in rather rocky and graphite font style which will fit with the genre and attract the target audience.
This is an idea for the inside of the DVD.On this flat plan I've kept the inside simple by only including one picture of the band on the left hand side.The image will be a long or medium shot of the band showing some mise-en-scene details from the music video such as costumes,equipments,locations,etc.The image will be taken whilst they are performing for the video so they look more real and attract the audience.Effects will be put on it such as low-key lighting to underline the punk genre and some contrast between the staging at the fore- and background.The right hand side of the inside will be the same white colour with some shadows like the front cover.
This is the second idea I had for my DVD cover.This time the name of the band is written at the top of the cover followed by an image of the two characters from the video in the woods.The name at the top is centre-aligned and written in bold green letters.Below the image you can see the the name of the song again in green letters but written in different font style.This is so it can match with the name of the band,but at the same time it can stand out.The background image of the woods coloured in black and white will fit with the punk genre as most punk videos tend to be filmed at unordinary places such as woods or some old forgotten buildings.The black and white colouring will create again a contrast between the back- and the foreground of the image.The boy and the girl will be wearing the same costumes as the music video which will attract the target audience and also make the cover recognisable.The girl will be in the foreground of the image having her hands in her pockets and looking rather happy whilst the boy will be at the background merged with the black colour of the woods and looking sad and lonely.This will portray an image of a teenage couple who's had a fight or they have broken up.This will fit the narrative story of the music video we are making and also with the punk genre as most punk/rock songs are about love,hate,betrayal,etc.
The spine of the DVD will include the name of the band and the album.They will be written in the same font style as they are on the front cover and the background will be similar.
The name of the band and the album will be included at the top of the back cover written in the same font as the front and it will fit with the punk genre as it will create a contrast between the green letters and the black background.The names of the songs will be included in the middle written in a different font style compared to the rest of the titles but they will still contribute to the punk genre,as I will choose a font typical for this kind of genre.Some band pictures-some from the video and some backstage will be included in a film strip which will be something different compared to the rest of the DVD package but will appeal the target audience,as punk fans like to experiment.The colours will be similar to the pictures so it links with the rest of the cover.Some additional information such as the bar code,price and copyright will be included at the bottom and it will be written in smaller font,suggesting it's not as important and appealing as the rest of the DVD.
This is the inside of the DVD for my second design.I decided to have again a one page image on the left hand side.The image will be a medium/close up shot of the boy and the girl from the video.The girl will be on the left side facing the camera whilst the boy is right next looking at her.This will connect with the title of the album and video 'Whatsername' and the connotation of the image will be that the boy is trying to remember what's the name of the girl standing next to him.The mise-en scene will be taken from the music video and it will be casual clothes which fit with the punk genre.The girl will be wearing either a leather jacket or a hoodie and the boy will be wearing a black hat,black jacket and probably a shirt.
The wall background will go over the right hand of the inside of the DVD.Overall the background will be darker so it can allow a contrast between the wall and the boy and girl.
This is the third design I did for my DVD album.The name of the band will be written in big graphite font and the title of the album will be written in a different font style at the bottom of the page.Both titles will be centre alligned and written in a font appealing to the target audience.The image at the cover will be of the three members of the band.However only their faces and part of their upper body will be visible and the rest will merge with the black background which will fit with the rock genre and attract the audience.The mise-en scene(costumes) of the band will be the same as the video.The vocalist of the band will be in the middle so he can stand out from the rest of the band and the background.Their faces will be coloured in white creating a contrast between them and the black background.This will perfectly fit with Green Day's genre and style as the both colours are often associated with the punk genre.The vocalist will wear a red tie(same as the video),which will stand out from the rest of the cover and will also point out to the title of the band at the bottom of the page.
The spine of the DVD will have the same background colour - starting with green at the top and followed by black.It will contain the required information such as the DVD logo and unique number plus the title and name of the band as an additional information.The fonts will be the same as the the cover so it has consistency and attracts the audience.
The back cover will have again the same background -green at the top and them merging with the black background.The name of the songs will be written at the right side of the page in a font similar to the title of the album but will be in different font size.I will also include some pictures of the band at the back spread out around the page in a way that will create a messy atmosphere and fit the punk/rock genre.The pictures will be shots of the band performing in the music video.
As well as songs of the album and pictures,I will also add some required information on the back cover such as bar code number and copyright information.Website of the band and the label record will also be included so the target audience can make reference to them.
This is the design for the inside of my digipack.On the right side there will be pictures of the band from their performing in the video or behind the scenes.The background behind the pictures will be the same as the cover of the DVD or in similar colours conventional to the punk genre and appealing to the audience.I think having pictures of the band performing or behind the scene with all the music equipment will be very appealing to the fans and the audience will be able to get pictures which won't be available on the Internet.The left side of the inside will be again filled up with pictures of the band or only in black and white similar to the front cover.
Finished digipack:
DVD cover:
DVD cover - inside:
Evaluation of my finished digipack can be found in the last post 'Evaluation'.
Digipacks are type of CD or DVD packaging made out of card stock or other paper material.Digipacks usually flip open like a book,or it can have three parts,so that one portion of the packaging opens to the right and one to the left,with the CD/DVD in the center.Usually,the portion of the digipack that hold the CD is made of plastic like a traditional jewel case CD - the plastic part is simply attached to the paper background.Some digipacks have pictures or text inside the digipack and on the CD,whereas others are left blank or one-coloured.The point of digipack,either CD or DVD,is to promote the audio/video made by the band.Digipacks can be mainly bought in music stores or online.
The first existing digipack I am going to analyse is by the rock band 'The Cure'. The title in the front cover which is the name of the band and the name of the album, is written in a rather graphitti font with some of the letters left unfinished. The background colour is blue and there are a few stars around the image on the cover which link with the title 'Greatest Hits'.The front cover contains a large image of the vocalist of the band whose body and face can hardly be seen and the emphasis is only on his hands in the foreground which look like they are sending the title as a message to the audience.The cover and back of the digipack have the same colour scheme and there's even a small picture of the cover on the back. The back looks rather simple and empty,but the image of the star,which has a blurring effect gives the back a messy look and also links with the few stars on the cover.The bar code and the information about the legal bits is put at the top of the back page and is written in a smaller shift,suggesting that it's less important.
The second digipack I chose to analyse is the live album 'Live 8 Berlin' by our chosen punk/rock band 'Green Day'.As this is a live DVD album,the image on the cover in the foreground is a long shot of the 3 members of the band followed by an image of Berlin's city buildings in the background.The black and white colours of the DVD and the costumes of the band(shirts,ties,converse) fit with the genre punk/rock and makes the band seem more attractive to the target audience.The name of the band above the cover image is written in black letters and a rather graphite font which is typical for the genre punk.It is followed by the title of the album written in red letters which match with the colour of Billie Joe's tie(the vocalist in the middle).This also suggests that he's the most important member of the band,as he's the vocalist and also one of the founders of their record label 'Adeline Records'.The other two members are pictured in only black and white and they are around Billie Joe,which makes him the first one to be looked at.The spine of the DVD is pure black with the name of the band and album written in the same font as the cover.The contrast between the black background and the white font again creates a punk/rock atmosphere which fits with the genre and appeals the target audience.The spine also includes the DVD logo which identifies the package.
The back cover includes a picture of Billie Joe-the vocalist of the band and it's taken while at the concert which links with the title 'Live 8 Berlin'.The picture is a medium shot,so the audience can see his facial expression as well as his costume and equipment.It's again taken in black and white which fits with the punk genre and also with the album.The guitar he's holding,the microphone on his right side and the drums with the name of the band on them all link with the band's genre and attract the target audience.The font style of the name of the band and album is continued from the cover and the spine of the DVD and has a great effect as it's written in big letters and it's very conventional of the genre.
At the bottom of the back cover there is some additional information included such as the time and venue of the live concert.It's written in smaller font than the rest of the DVD text,which makes it less important.It also includes the band's page if the target audience wants to refer to it.
Below you can see the flat plans I did before creating my digipak:
This was the first idea I had for my DVD digipack.As the song's name we are making a music video for is 'Whatsername',I put an image of the girl.It will be a medium shot but will be in a black shadow,so the audience can hardly recognise her.The idea is to match with the title of the song and the album 'Whatsername'.The name of the band 'Green Day' will be written on the left side of the image in big bold graphite font with some of the letters going over the image.The big graphite font and the green letters will match with the name 'Green Day' and also fit with the punk genre.This will also appeal to the audience as it is right in the middle and will create a messy and rocky atmosphere.The background of the cover will be simply white but will have a great effect because of the contrast between the white background,the green font and the black shadow applied to the image.
The spine of the DVD will have again a white background and it will include the name of the band and the album written in the same fonts as the cover.It will also include 3 little images of the members' faces.I took this idea from one of Blink 182's CD albums(siimilar punk band to Green Day).The idea of the faces on the spine is that so the audience can recognise the members of the band.The images will have the same shadow as the cover image which will create a greater effect and will fit with the punk genre.The DVD logo will be included as this is required for each digipack so it can be identified whether it's a DVD or a CD.
The back cover will have the same white background as the front cover and the spine so it all links and fits together.At the top,the name of the album 'Whatsername' (written in the same font as the cover) will be included and underlined,followed by the album's songs written in black letters.The names of the songs will be written in smaller font than the rest of the text so a contrast can be created.They will still be in rather rocky and graphite font style which will fit with the genre and attract the target audience.
This is an idea for the inside of the DVD.On this flat plan I've kept the inside simple by only including one picture of the band on the left hand side.The image will be a long or medium shot of the band showing some mise-en-scene details from the music video such as costumes,equipments,locations,etc.The image will be taken whilst they are performing for the video so they look more real and attract the audience.Effects will be put on it such as low-key lighting to underline the punk genre and some contrast between the staging at the fore- and background.The right hand side of the inside will be the same white colour with some shadows like the front cover.
This is the second idea I had for my DVD cover.This time the name of the band is written at the top of the cover followed by an image of the two characters from the video in the woods.The name at the top is centre-aligned and written in bold green letters.Below the image you can see the the name of the song again in green letters but written in different font style.This is so it can match with the name of the band,but at the same time it can stand out.The background image of the woods coloured in black and white will fit with the punk genre as most punk videos tend to be filmed at unordinary places such as woods or some old forgotten buildings.The black and white colouring will create again a contrast between the back- and the foreground of the image.The boy and the girl will be wearing the same costumes as the music video which will attract the target audience and also make the cover recognisable.The girl will be in the foreground of the image having her hands in her pockets and looking rather happy whilst the boy will be at the background merged with the black colour of the woods and looking sad and lonely.This will portray an image of a teenage couple who's had a fight or they have broken up.This will fit the narrative story of the music video we are making and also with the punk genre as most punk/rock songs are about love,hate,betrayal,etc.
The spine of the DVD will include the name of the band and the album.They will be written in the same font style as they are on the front cover and the background will be similar.
The name of the band and the album will be included at the top of the back cover written in the same font as the front and it will fit with the punk genre as it will create a contrast between the green letters and the black background.The names of the songs will be included in the middle written in a different font style compared to the rest of the titles but they will still contribute to the punk genre,as I will choose a font typical for this kind of genre.Some band pictures-some from the video and some backstage will be included in a film strip which will be something different compared to the rest of the DVD package but will appeal the target audience,as punk fans like to experiment.The colours will be similar to the pictures so it links with the rest of the cover.Some additional information such as the bar code,price and copyright will be included at the bottom and it will be written in smaller font,suggesting it's not as important and appealing as the rest of the DVD.
This is the inside of the DVD for my second design.I decided to have again a one page image on the left hand side.The image will be a medium/close up shot of the boy and the girl from the video.The girl will be on the left side facing the camera whilst the boy is right next looking at her.This will connect with the title of the album and video 'Whatsername' and the connotation of the image will be that the boy is trying to remember what's the name of the girl standing next to him.The mise-en scene will be taken from the music video and it will be casual clothes which fit with the punk genre.The girl will be wearing either a leather jacket or a hoodie and the boy will be wearing a black hat,black jacket and probably a shirt.
The wall background will go over the right hand of the inside of the DVD.Overall the background will be darker so it can allow a contrast between the wall and the boy and girl.
This is the third design I did for my DVD album.The name of the band will be written in big graphite font and the title of the album will be written in a different font style at the bottom of the page.Both titles will be centre alligned and written in a font appealing to the target audience.The image at the cover will be of the three members of the band.However only their faces and part of their upper body will be visible and the rest will merge with the black background which will fit with the rock genre and attract the audience.The mise-en scene(costumes) of the band will be the same as the video.The vocalist of the band will be in the middle so he can stand out from the rest of the band and the background.Their faces will be coloured in white creating a contrast between them and the black background.This will perfectly fit with Green Day's genre and style as the both colours are often associated with the punk genre.The vocalist will wear a red tie(same as the video),which will stand out from the rest of the cover and will also point out to the title of the band at the bottom of the page.
The spine of the DVD will have the same background colour - starting with green at the top and followed by black.It will contain the required information such as the DVD logo and unique number plus the title and name of the band as an additional information.The fonts will be the same as the the cover so it has consistency and attracts the audience.
The back cover will have again the same background -green at the top and them merging with the black background.The name of the songs will be written at the right side of the page in a font similar to the title of the album but will be in different font size.I will also include some pictures of the band at the back spread out around the page in a way that will create a messy atmosphere and fit the punk/rock genre.The pictures will be shots of the band performing in the music video.
As well as songs of the album and pictures,I will also add some required information on the back cover such as bar code number and copyright information.Website of the band and the label record will also be included so the target audience can make reference to them.
This is the design for the inside of my digipack.On the right side there will be pictures of the band from their performing in the video or behind the scenes.The background behind the pictures will be the same as the cover of the DVD or in similar colours conventional to the punk genre and appealing to the audience.I think having pictures of the band performing or behind the scene with all the music equipment will be very appealing to the fans and the audience will be able to get pictures which won't be available on the Internet.The left side of the inside will be again filled up with pictures of the band or only in black and white similar to the front cover.
Finished digipack:
DVD cover:
DVD cover - inside:
Evaluation of my finished digipack can be found in the last post 'Evaluation'.
Blog 14 Shooting Diaries
We started filming at the beginning of 2011 and finished by March 8th.We followed the storyboard we did throughout the filming.There are 3 persons in our group so each of us contributed to the project.The boy and I(the main girl) were the main characters in the video and the third person in our group did the most of filming.However I also contributed to the project by filming a little bit and providing some things we needed in the video such as photos of the boy and girl.Because our music video has a band performance along the story,we had to find 3 boys who could play pretending to be Green Day.We did one day of filming just the band and we managed to film everything we needed for the band performance part.The filming of the band took place in the TV studio in our college and the equipment required such as quitars,drums,microphones,etc were provided by the band themselves.
However we experienced some difficulties with the shooting during these 2 months.Most of the days we had to film it was raining,so we couldn't do any work outside.As there is a limited amount of equipment in the college such as cameras and Mac laptops/computers,we found it hard to book the equipment outside media lessons and do extra work.Sometimes not all members of the group were present,so this also affected our time for filming.Another difficulty we experienced was finding an extra guy to be in our video,as we needed another boy to be the girl's new boyfriend.
Due to the short amount of media lessons(1 per week),we had to come in in other time such as after the lesson or in other days and do some extra work.Finally we managed to get it all done by mid March and started editting which also takes a lot of time.
Here's the call sheet with all the numbers of members contributed to the music video:
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B1JR4gOQbA9vNDNlNGE2YTYtYWE0Ni00NGZkLTg1ODUtMzVmNTY0ZWRkZDU4&hl=en&authkey=CP-QpZYJ
However we experienced some difficulties with the shooting during these 2 months.Most of the days we had to film it was raining,so we couldn't do any work outside.As there is a limited amount of equipment in the college such as cameras and Mac laptops/computers,we found it hard to book the equipment outside media lessons and do extra work.Sometimes not all members of the group were present,so this also affected our time for filming.Another difficulty we experienced was finding an extra guy to be in our video,as we needed another boy to be the girl's new boyfriend.
Due to the short amount of media lessons(1 per week),we had to come in in other time such as after the lesson or in other days and do some extra work.Finally we managed to get it all done by mid March and started editting which also takes a lot of time.
Here's the call sheet with all the numbers of members contributed to the music video:
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B1JR4gOQbA9vNDNlNGE2YTYtYWE0Ni00NGZkLTg1ODUtMzVmNTY0ZWRkZDU4&hl=en&authkey=CP-QpZYJ
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