Friday, 12 November 2010
Blog 11 Storyboard and Animatic
To start with,we had to create a story board for the music video.However this is our first plan for the video and we might make few changes later on.
Blog 10 Mise-en-scene
After looking at different Green Day's videos and other similar punk bands,we saw that most videos consist of band performance and a story.We decided our video to be simple as possible - including a few people and locations. The locations we choose are in Lewes(near our college) and a few inside the college such as the buttery in on of the buildings and some corridors. We found a few alleys near the college and the train station which we thought would be good for our video and will associate with the punk genre.
Below you can see some of the locations we chose to shoot our video at:
This is one of the corridors in one of the college's buildings.Here we will shoot some scenes with the girl walking down the corridor or looking straight at the camera,when the band sings the lyrics '..whatsername again'.It will be a close up shot which will represent the emotions of the girl and the audience will get to know her better.
This is a picture of the buttery in one of the buildings.This scene will be when the boy has flashbacks of him and the girl being together.Both of them will be wearing casual clothes such as leather jacket for the girl and jeans or casual purple dress.The boy will be dressed in black - black jacket,hat,glasses and jeans.These costumes will contribute to the representation of the punk genre as most punk artist wear dark and leather clothes.Low-key lighting will be used when the boy wakes up and realises he's alone and the flashbacks will be either in black and white or high-key lighting which will represent happiness.
This picture shows the main road between the 2 buildings of Lewes college.Here will be shot the first scene where the boy and girl meet(as a flashback).Then he will wake up in the buttery as I explained in the above picture.The costumes of the characters wil be the same-leather jacket for the girl and black clothes for the boy.These road locations will contribute to the punk genre as most punk/rock videos are filmed outside on the streets or in woods/alleys.
This is a shot of the girl which will be in the video.We will not use heavy make-up as most female punk artist do,as we want to concentrate on her naturality.However the make-up we will use will be black eye-liner/black mascara and foundation.She will be wearing different costumes in the scenes.
This picture of the lake and the surrounding trees will be one of our locations.This wood atmosphere will link and contribute to the punk genre and also the name of the band 'Green Day'.Here we will take some shots of the boy burning photos of him and the girl being together.This location is perfect for the boy burning the photos and expressing his feelings as nobody else will be there.The reason we chose this location is because it represents the wild and at the same time relaxing atmosphere.
Below you can see some of the locations we chose to shoot our video at:
This is one of the corridors in one of the college's buildings.Here we will shoot some scenes with the girl walking down the corridor or looking straight at the camera,when the band sings the lyrics '..whatsername again'.It will be a close up shot which will represent the emotions of the girl and the audience will get to know her better.
This is a picture of the buttery in one of the buildings.This scene will be when the boy has flashbacks of him and the girl being together.Both of them will be wearing casual clothes such as leather jacket for the girl and jeans or casual purple dress.The boy will be dressed in black - black jacket,hat,glasses and jeans.These costumes will contribute to the representation of the punk genre as most punk artist wear dark and leather clothes.Low-key lighting will be used when the boy wakes up and realises he's alone and the flashbacks will be either in black and white or high-key lighting which will represent happiness.
This picture shows the main road between the 2 buildings of Lewes college.Here will be shot the first scene where the boy and girl meet(as a flashback).Then he will wake up in the buttery as I explained in the above picture.The costumes of the characters wil be the same-leather jacket for the girl and black clothes for the boy.These road locations will contribute to the punk genre as most punk/rock videos are filmed outside on the streets or in woods/alleys.
This is a shot of the girl which will be in the video.We will not use heavy make-up as most female punk artist do,as we want to concentrate on her naturality.However the make-up we will use will be black eye-liner/black mascara and foundation.She will be wearing different costumes in the scenes.
This picture of the lake and the surrounding trees will be one of our locations.This wood atmosphere will link and contribute to the punk genre and also the name of the band 'Green Day'.Here we will take some shots of the boy burning photos of him and the girl being together.This location is perfect for the boy burning the photos and expressing his feelings as nobody else will be there.The reason we chose this location is because it represents the wild and at the same time relaxing atmosphere.
Blog 9 Pitch
After deciding the locations,costumes and details for the band we had to present our ideas in front of the class.We found information about Green Day's audience and the magazines they have featured in.We also had to discuss our music video ideas and how they will appeal to the current audience.
Here is a link to the presentation we created in the previous lessons:
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B1JR4gOQbA9vOTJjZjFhMTktYjgxNS00N2RiLWIxODItNDNkYmY1YTkzMTA4&hl=en
Here is the video of our presentation:
https://docs.google.com/leaf?id=0B_4bVkmSsWxZZTE3NDRmM2YtYzNjZi00MTJlLTgxNjUtY2EzNGYyZTk2Nzg2&hl=en
Here is a link to the presentation we created in the previous lessons:
https://docs.google.com/viewer?a=v&pid=explorer&chrome=true&srcid=0B1JR4gOQbA9vOTJjZjFhMTktYjgxNS00N2RiLWIxODItNDNkYmY1YTkzMTA4&hl=en
Here is the video of our presentation:
https://docs.google.com/leaf?id=0B_4bVkmSsWxZZTE3NDRmM2YtYzNjZi00MTJlLTgxNjUtY2EzNGYyZTk2Nzg2&hl=en
Blog 8 Initial Ideas
Our music video 'Whatsername' by Green Day will be a mix between band performance and story acted out.The story will be about a past relationship between a boy and a girl who will be also the main characters in the video.
The first scene will be the boy and the girl meeting on the street and start talking,looking very happy,but then the clip will fade out and it will show the boy lying in a bed dreaming about meeting the girl.(This fits with the lyrics of: Thought I ran into you down on the street, Then it turned out to only be a dream.
The guy then wakes up alone in his bed looking sad and lonely.
At some parts of the video there will be flashbacks of the boy and girl together in the past.We will use editing and specific low key lightning to point out that it had happened in the past.There will be some scenes where they are happy, and some scenes where their relationship starts to end. The flashbacks will also include their actual break up.All flashbacks will be slightly discoloured/edited to clearly show they are past memories.
The scenes with the boy that we will be set to be in the 'present’ will include one shots and close ups to underline the loneliness and his sad facial expressions.One scene will show the boy looking at old photographs of him with the girl, and then getting upset and angry followed by burning the photographs.(This fits with the lyrics of: I made a point to burn all of the photographs)
The final scene will be similar to the opening scene but instead, when the boy bumps into the girl,she is with her new boyfriend and they both just ignore the boy and walk straight past him.The boy will then just stand there alone (facing towards the camera in one-shot and the tracking camera gradually moving backward,whilst the girl and her new boyfriend walk off in the distance.
The parts of the video whit the band playing will be filmed first.Then at the end we will put the band performance and the actual story together.Shots of the bands will be mainly middle-shots and close-ups to show details of instruments,costumes,locations,etc.Some extra close-ups will be used too.
We will also use close-up shots when filming the boy and the girl together to reinforce the closeness they had in the past and mainly close-ups of the girl as the song is about her and the audience can get to know her better.
The first scene will be the boy and the girl meeting on the street and start talking,looking very happy,but then the clip will fade out and it will show the boy lying in a bed dreaming about meeting the girl.(This fits with the lyrics of: Thought I ran into you down on the street, Then it turned out to only be a dream.
The guy then wakes up alone in his bed looking sad and lonely.
At some parts of the video there will be flashbacks of the boy and girl together in the past.We will use editing and specific low key lightning to point out that it had happened in the past.There will be some scenes where they are happy, and some scenes where their relationship starts to end. The flashbacks will also include their actual break up.All flashbacks will be slightly discoloured/edited to clearly show they are past memories.
The scenes with the boy that we will be set to be in the 'present’ will include one shots and close ups to underline the loneliness and his sad facial expressions.One scene will show the boy looking at old photographs of him with the girl, and then getting upset and angry followed by burning the photographs.(This fits with the lyrics of: I made a point to burn all of the photographs)
The final scene will be similar to the opening scene but instead, when the boy bumps into the girl,she is with her new boyfriend and they both just ignore the boy and walk straight past him.The boy will then just stand there alone (facing towards the camera in one-shot and the tracking camera gradually moving backward,whilst the girl and her new boyfriend walk off in the distance.
The parts of the video whit the band playing will be filmed first.Then at the end we will put the band performance and the actual story together.Shots of the bands will be mainly middle-shots and close-ups to show details of instruments,costumes,locations,etc.Some extra close-ups will be used too.
We will also use close-up shots when filming the boy and the girl together to reinforce the closeness they had in the past and mainly close-ups of the girl as the song is about her and the audience can get to know her better.
Sunday, 10 October 2010
Blog 7 Copying an existing video
The existing video we copied was 'Teenage Dirtbag' by Wheatus(http://www.youtube.com/watch?v=1jJVRcCdvyY) Setting up the Camera:To do this we had to learn at first how to use the cameras.Some of the setting our teacher told us were: Mountin to the Tripod - particularly useful for zooming,panning and tilting the camera.The tripods we use have a spirit level wich enables positioning the camera to an extract horizontal. Settin the White Balance- Before filming we have to make sure that the white balance is set to adjusts the lighting in order to make white objects appear white in photos. Automatic white balance is the function that improve picture quality in variable light settings. When filming outside we have to ensure that the white balance is set to 'Daytime Filming'otherwise the footage might have a blue tinge to it.When filming inside we have to set the white balance to 'Artifical Light'. Manual setting: When using the Canon XM2 cameras we have to use the manual settings to adjust the exposure and not let the camera run on auto.The exposure can be changed using a combination of the Shutter Speed,Aperture and Gain.We have t make sure that we always set the white balance when turning on the camera. Manual exposure 1/100 Shutter speed 1/12 to 1/2000 Aperture/iris F stops- Brightness of image Before starting recording we must press the middle big button 3 times in order to access the above settings.It should come up with '3/3' on the screen. Then it goes back to the main controller-the left arrow shows white balance settings. Camera Techniques: Normally the camera is set to a standard frame size of a ratio of 4:3.Although it can be changed to be like a widescreen film - 16:9 ratio. We can also use Depth of Field to centre the audience attention on a particular part of the frame when the rest of the shot is blurred.This is called a 'Shallow or Narrow Depth of Field'.If all the frame is in focus that is called a 'Wide Depth of Field' We also had to learn how to use the camera safely.After use we have to turn the camera off and take the tape out.We've been also instructed how to put the camera on the tripod safely.It's important to be patient when setting the camera up as it's not an easy job and it takes a bit of time. Shooting script was given to us so we can see what shot we have to take and make notes whether it's been good or bad and how to improve it.Clapperboard is also needed so when it comes to editing we can see what number shot was better than the others. The most important thing is the communication between people when making the video.Everyone should contribute to the video,help and communicate with the rest of the group.Then the filming will be enjoyable and the work will be done quicker.
Here is an upload of the video our group created during the first week of filming lessons:
Here is an upload of the video our group created during the first week of filming lessons:
Friday, 8 October 2010
Blog 6 Video Analysis
The first video I've decided to analyse is 'Wake me up when September ends' by Green Day.It's the fourth single from their seventh album 'American Idiot' and it lasts for over 7 minutes- http://www.youtube.com/watch?v=NU9JoFKlaZ0&ob=av3e
'Wake Me Up When September Ends' video has a mixture of band performance and narrative.
The music video begins with a long shot of a teenage couple in a middle of field looking happy and in love.
There is no music during the introduction of the song so the audience can get into depth with the story.The boy and the girl talk about how much they love each other and how they will always be together.This is reinforced by the close-ups which underline their facial expressions and the smoothness of the scene.Their body language shows the strong relationship they have-the way they hug,kiss and deeply look at each other.The ambient sound of the birds singing emphasizes the peaceful moment.
As the opening of the song begins,the camera slowly begins to zoom.It then cuts to an extreme close-up shot of the leader of the band.The hair covering his eye and the low-key lightning suggests he is feeling anger and fear.
The close-ups,mid-shots and low-key lightning underline the main themes of the video-love and war.The predominant dark colours and the scenes which are kind of slacked add up to the realism of the song.
As the song gets to it loudest moment,there is a huge explosion.This is to show the struggles deal with when in the army.The music video sends a clear message to the male audience that they need to take a big step and serve to their country.
This video has 6 374 324 views from all over the world. The Audience map shows that this video is being watched in America the most.Countries like England,Italy,Germany and India have also got a high number views.The video is most popular within teenage males and females aged 13-17 and males aged 18-24.This might mean that teenagers are influenced by Green Day style and attitude.
The second music video I've picked to analyse is 'Last of the American Girls' by Green Day again.It's the 5th single from their 8th studio album '21st Century Breakdown'.Here's a YouTube link to the song: http://www.youtube.com/watch?v=HR8Ia6vyV5Q&ob=av2e
The beginning of the video introduces the audience to a house,with details of the living room and the kitchen.The low-key lightning and the hand-held camera convey an image of a messy place.
It then cuts to leader of the Band singing in a desert and the rest of the band at the background.
The narrative of the video is the story about a girl(also 'the last of the american girls').She wakes up in a bed in the middle of nowhere with all the furniture around her.She's doing her daily things such as brushing her teeth,reading a book,taking a bath,listening to music,etc.However it seems like she is living in another world-one without any hold backs.The two dancers look rather alienated and they are just there to add up to the chaos.This appeals to the audience as they would like to see the kind of girl who doesn't care about anything.Nearer the end she blows up a car with her hands imagining she holds a gun.This suggests that she's a rebel and males like dangerous girls.The video alternates between the band playing and the girl,who also appears in the video for '21 Guns'.
According to YouTube Map for this video,it has been mainly watched in America,part of Canada and Europe countries like England,Italy,France.Some people from Russia and Australia have also seen it but in Africa and parts of Asia almost nobody has seen the video.
It's most popular within teenagers both males and females aged 13-17 which also suggests that they are inspired by Green Day's rebellious style and attitude.Males aged 45-54 have also enjoyed this video.
'Wake Me Up When September Ends' video has a mixture of band performance and narrative.
The music video begins with a long shot of a teenage couple in a middle of field looking happy and in love.
There is no music during the introduction of the song so the audience can get into depth with the story.The boy and the girl talk about how much they love each other and how they will always be together.This is reinforced by the close-ups which underline their facial expressions and the smoothness of the scene.Their body language shows the strong relationship they have-the way they hug,kiss and deeply look at each other.The ambient sound of the birds singing emphasizes the peaceful moment.
As the opening of the song begins,the camera slowly begins to zoom.It then cuts to an extreme close-up shot of the leader of the band.The hair covering his eye and the low-key lightning suggests he is feeling anger and fear.
The close-ups,mid-shots and low-key lightning underline the main themes of the video-love and war.The predominant dark colours and the scenes which are kind of slacked add up to the realism of the song.
As the song gets to it loudest moment,there is a huge explosion.This is to show the struggles deal with when in the army.The music video sends a clear message to the male audience that they need to take a big step and serve to their country.
This video has 6 374 324 views from all over the world. The Audience map shows that this video is being watched in America the most.Countries like England,Italy,Germany and India have also got a high number views.The video is most popular within teenage males and females aged 13-17 and males aged 18-24.This might mean that teenagers are influenced by Green Day style and attitude.
The second music video I've picked to analyse is 'Last of the American Girls' by Green Day again.It's the 5th single from their 8th studio album '21st Century Breakdown'.Here's a YouTube link to the song: http://www.youtube.com/watch?v=HR8Ia6vyV5Q&ob=av2e
The beginning of the video introduces the audience to a house,with details of the living room and the kitchen.The low-key lightning and the hand-held camera convey an image of a messy place.
It then cuts to leader of the Band singing in a desert and the rest of the band at the background.
The narrative of the video is the story about a girl(also 'the last of the american girls').She wakes up in a bed in the middle of nowhere with all the furniture around her.She's doing her daily things such as brushing her teeth,reading a book,taking a bath,listening to music,etc.However it seems like she is living in another world-one without any hold backs.The two dancers look rather alienated and they are just there to add up to the chaos.This appeals to the audience as they would like to see the kind of girl who doesn't care about anything.Nearer the end she blows up a car with her hands imagining she holds a gun.This suggests that she's a rebel and males like dangerous girls.The video alternates between the band playing and the girl,who also appears in the video for '21 Guns'.
According to YouTube Map for this video,it has been mainly watched in America,part of Canada and Europe countries like England,Italy,France.Some people from Russia and Australia have also seen it but in Africa and parts of Asia almost nobody has seen the video.
It's most popular within teenagers both males and females aged 13-17 which also suggests that they are inspired by Green Day's rebellious style and attitude.Males aged 45-54 have also enjoyed this video.
Friday, 24 September 2010
Blog 5 Target Audience of Artist/Band
Band:Green Day
Genre:Punk/rock
I have checked Green Day's official page on facebook to see how many people are fans.There are more than 6 million people both males and females on facebook who like the band.
I have also asked 40 students(20 females and 20 males) from college whether they are fans of Green Day and it turned out that boys are the majority who listens to Green Day and generally rock/punk music.Although not only boys are listening to punk music,but also many girls nowadays are keen on rock and punk too and their numbers are growing rapidly.
Green Day is one of the most successful punk bands and magazines don't miss the chance to publish them on their cover so they can attract more and more fans and encourage them to buy the magazines.Here are some of UK's rock magazines that have Green Day on they covers:
NME - http://www.greenday.com/site/uploadedextras/nmebillie2.jpg
Kerrang - http://www.ramonesmuseum.com/adm/images/srzo57.jpg
Q - http://www.theradreport.com/files/images/green-day_0.jpg
Rocksound - http://www.rocksound.tv/images/uploads/RockSound123300.jpg
NME Target Audience:
Demographic Classifications:
I have used the NRS website to find out about the demographics for NME audience:
The Demographics classifications show that 294000 are readers aged 15-44 and 31000 are over 45.The table also shows that the magazine appeals mainly to men with total of 241000 and 84000 who are women.
Socio-Economics Classifications:
218000 readers are classified as A,B, and C1 and 107000 as C2,D and E. ABC1 are people with a high status and high disposable income in society such as doctors,lawyers and business workers.
The other 107000 readers classified as C2,D and E are people with a lower status in society and lower wages( people without an university/college degree)
Kerrang Target Audience:
Demographics Classifications:
There are 258000 Kerrang male readers and 164000 females.This again shows the big difference between males and females and their interests.There are 389000 both male and female readers aged 15-44 and only 32000 that are aged 45+. We can again see that this magazine attract more young people.
Psychographics Classifications:
In the UK Kerrang magazine is published by Bauer Media(www.bauermedia.co.uk) and has become the world's selling rock magazine.It usually comes under 'Mens Entertainment' Section.
Kerrang appeals to a specific audience,because it concerns people who are interested in rock and its background.The Audience Profile is described as 'Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty.'
I've also looked into Green Day's verified account on Twitter.
There are 912604 followers and 13016 who are listed. This is again a huge number of Green Day's fans.
Follow Kerrang Magazine on Twitter: www.twitter.com/kerrangmagazine
References: http://www.bauermedia.co.uk/Brands/Kerrang/
Socio-economics Classifications:
218000 are classified as A,B and C1( people with high status in society and high wages) and 203000 classified as C2,D and E(people with lower status and lower wages).We can see there isn't a big difference between the upper and lower class so this suggests that Kerrang is a trusted music magazine and even lots of lower class people buy it.
Genre:Punk/rock
I have checked Green Day's official page on facebook to see how many people are fans.There are more than 6 million people both males and females on facebook who like the band.
I have also asked 40 students(20 females and 20 males) from college whether they are fans of Green Day and it turned out that boys are the majority who listens to Green Day and generally rock/punk music.Although not only boys are listening to punk music,but also many girls nowadays are keen on rock and punk too and their numbers are growing rapidly.
Green Day is one of the most successful punk bands and magazines don't miss the chance to publish them on their cover so they can attract more and more fans and encourage them to buy the magazines.Here are some of UK's rock magazines that have Green Day on they covers:
NME - http://www.greenday.com/site/uploadedextras/nmebillie2.jpg
Kerrang - http://www.ramonesmuseum.com/adm/images/srzo57.jpg
Q - http://www.theradreport.com/files/images/green-day_0.jpg
Rocksound - http://www.rocksound.tv/images/uploads/RockSound123300.jpg
NME Target Audience:
Demographic Classifications:
I have used the NRS website to find out about the demographics for NME audience:
The Demographics classifications show that 294000 are readers aged 15-44 and 31000 are over 45.The table also shows that the magazine appeals mainly to men with total of 241000 and 84000 who are women.
Socio-Economics Classifications:
218000 readers are classified as A,B, and C1 and 107000 as C2,D and E. ABC1 are people with a high status and high disposable income in society such as doctors,lawyers and business workers.
The other 107000 readers classified as C2,D and E are people with a lower status in society and lower wages( people without an university/college degree)
Kerrang Target Audience:
Demographics Classifications:
There are 258000 Kerrang male readers and 164000 females.This again shows the big difference between males and females and their interests.There are 389000 both male and female readers aged 15-44 and only 32000 that are aged 45+. We can again see that this magazine attract more young people.
Psychographics Classifications:
In the UK Kerrang magazine is published by Bauer Media(www.bauermedia.co.uk) and has become the world's selling rock magazine.It usually comes under 'Mens Entertainment' Section.
Kerrang appeals to a specific audience,because it concerns people who are interested in rock and its background.The Audience Profile is described as 'Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty.'
I've also looked into Green Day's verified account on Twitter.
There are 912604 followers and 13016 who are listed. This is again a huge number of Green Day's fans.
Follow Kerrang Magazine on Twitter: www.twitter.com/kerrangmagazine
References: http://www.bauermedia.co.uk/Brands/Kerrang/
Socio-economics Classifications:
218000 are classified as A,B and C1( people with high status in society and high wages) and 203000 classified as C2,D and E(people with lower status and lower wages).We can see there isn't a big difference between the upper and lower class so this suggests that Kerrang is a trusted music magazine and even lots of lower class people buy it.
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