Genre:Punk/rock
I have checked Green Day's official page on facebook to see how many people are fans.There are more than 6 million people both males and females on facebook who like the band.
I have also asked 40 students(20 females and 20 males) from college whether they are fans of Green Day and it turned out that boys are the majority who listens to Green Day and generally rock/punk music.Although not only boys are listening to punk music,but also many girls nowadays are keen on rock and punk too and their numbers are growing rapidly.
Green Day is one of the most successful punk bands and magazines don't miss the chance to publish them on their cover so they can attract more and more fans and encourage them to buy the magazines.Here are some of UK's rock magazines that have Green Day on they covers:
NME - http://www.greenday.com/site/uploadedextras/nmebillie2.jpg
Kerrang - http://www.ramonesmuseum.com/adm/images/srzo57.jpg
Q - http://www.theradreport.com/files/images/green-day_0.jpg
Rocksound - http://www.rocksound.tv/images/uploads/RockSound123300.jpg
NME Target Audience:
Demographic Classifications:
I have used the NRS website to find out about the demographics for NME audience:
The Demographics classifications show that 294000 are readers aged 15-44 and 31000 are over 45.The table also shows that the magazine appeals mainly to men with total of 241000 and 84000 who are women.
Socio-Economics Classifications:
218000 readers are classified as A,B, and C1 and 107000 as C2,D and E. ABC1 are people with a high status and high disposable income in society such as doctors,lawyers and business workers.
The other 107000 readers classified as C2,D and E are people with a lower status in society and lower wages( people without an university/college degree)
Kerrang Target Audience:
Demographics Classifications:
There are 258000 Kerrang male readers and 164000 females.This again shows the big difference between males and females and their interests.There are 389000 both male and female readers aged 15-44 and only 32000 that are aged 45+. We can again see that this magazine attract more young people.
Psychographics Classifications:
In the UK Kerrang magazine is published by Bauer Media(www.bauermedia.co.uk) and has become the world's selling rock magazine.It usually comes under 'Mens Entertainment' Section.
Kerrang appeals to a specific audience,because it concerns people who are interested in rock and its background.The Audience Profile is described as 'Individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty.'
I've also looked into Green Day's verified account on Twitter.
There are 912604 followers and 13016 who are listed. This is again a huge number of Green Day's fans.
Follow Kerrang Magazine on Twitter: www.twitter.com/kerrangmagazine
References: http://www.bauermedia.co.uk/Brands/Kerrang/
Socio-economics Classifications:
218000 are classified as A,B and C1( people with high status in society and high wages) and 203000 classified as C2,D and E(people with lower status and lower wages).We can see there isn't a big difference between the upper and lower class so this suggests that Kerrang is a trusted music magazine and even lots of lower class people buy it.
No comments:
Post a Comment